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Haelee’s remarkable journey is a testament to resilience and transformation. Despite enduring bullying at a young age, she refused to let her past define her. Instead, she embarked on a transformative path to reclaim her identity. Haelee channeled her experiences into writing her debut book, The Rules of a Big Boss: A Book of Self-Love, which serves as a manual for maximizing self-esteem. With unwavering determination, she published this empowering book on June 25, 2020, fueled by her deep desire to spare others from similar challenges.

Motivated by her newfound purpose, Haelee also shared her passion for fashion design with her father, Dedrick. Rather than waiting for the future, he encouraged her to start designing clothing and accessories that would immediately reinforce her book’s message. Haelee seized this opportunity to positively impact lives on a global scale, utilizing her creative talents. As a 16-year-old, she has achieved remarkable feats: author, publisher, style influencer, blogger, spokesgirl, and proud owner of a small black-owned business.


Her accomplishments stand as a beacon of empowerment, inspiring individuals of all ages.

Haelee’s ongoing mission involves spreading a powerful message of self-love and empowerment to people worldwide, reaffirming that positive change knows no bounds. Her journey exemplifies the limitless potential within each individual, regardless of age. 


Our Core Values


Empower and uplift individuals, families, and communities worldwide by promoting positive change and growth.


Create a diverse array of  books, clothing, accessories, programs, and specialized services with a goal of fostering a world where individuals, families, and communities are empowered to embrace self-confidence and self-worth.


Forged by Fire

Our Happy Customers

Thank you again SO much for speaking at our event last night!  I left last night feeling inspired and motivated as I’m sure others did as well.  You both are making a difference in the lives of so many people. Continue the hard work! 

Megan Cuthrell, PTSO President, Excelsior Classical Academy