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Our Story
Haelee P. Moone’s journey is a story of resilience, courage, and transformation. Despite facing bullying at a young age, she refused to let her past define her. Instead, she turned her experiences into purpose, channeling her voice into her debut book, The Rules of a Big Boss: A Book of Self-Love. Published on June 25, 2020, the book serves as a guide for building confidence and self-esteem, helping others navigate challenges with strength and courage.
Inspired to do even more, Haelee embraced her creativity in fashion design alongside her father, Dedrick, creating clothing and accessories that amplify her message of self-love. By 12, she had achieved remarkable success as an author, publisher, style influencer, blogger, spokesgirl, and proud owner of a small Black-owned business.
Haelee continues to spread her message of empowerment around the world, proving that positive change knows no age — and that every individual has the power to make an impact.

Our Core Values
Mission
Empower and uplift individuals, families, and communities worldwide by promoting positive change and growth.
Vision
Create a diverse array of books, clothing, accessories, programs, and specialized services with a goal of fostering a world where individuals, families, and communities are empowered to embrace self-confidence and self-worth.
Tagline
Forged by Fire
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